A reminder to winterize their sprinkler system or change smoke detector batteries? (True Story)Order Your Here! In todays market, there are many different lead sources you can use to grow your business. As with follow ups, consistency is the name of the game on social media. Your newsletter list is also a great place to find referrals. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. There are disadvantages to this traditional use of Listing E-Alerts. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. You say, hey, shame on me, because I should have reached out to you sooner. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. You dont have to be a suited-and-booted business exec to have a great network. This raving fan then tells their close connections about you which in turn builds your sphere of influence. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. If you dont know what to write, use my Event Themed Keeping in Touch Letters. :). (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Do your prospects know? There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Approximately 80 percent of all transactions are done within your sphere of influence. And you never know where your next lead will come from. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. However, Id love to hear what you think about it first. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. I love your program, Jennifer. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. And they are provided free through your Multiple Listing Service (MLS). Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Love your ideas and thanks for the inspiration. You can give them some references. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Good news! Now you take your scrubbed list upload them to an email marketing program. Share your reason for becoming a Realtor. It posts your ad and provides a messenger link for the recipients so they can message you directly. That is how you can really add someone to your sphere of influence. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. There are helpful tools you can use to expand your social media influence. That's the only way you will be able to contact your SOI members 100 times a year. This is how you reconnect with your sphere of influence database. ActiveRain, Inc. takes no responsibility for the content in these profiles, In real estate, being active and engaged as a friend is being active and engaged as a business owner. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Why am I sharing this wonderful news with you? If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). These are people that know you, and just because of that, you have some influence on them. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Smart real estate agents know that there is a lot of money to be made in giving away something for free. That said, the fact of the matter is that our SOI is where its at. Most marketing agents do fails because they don't under. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Hey would you do me a favor, Aaron? Pay Special Attention to Those Who Matter Most 4. You can collect those business cards virtually if you want them. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Then, send a personal note to them. Then, see if they will need assistance finding a spot that has more room. As a result, its upset a lot of our existing lead sources as well. I think I would prefer that over an e-mail. I am the worst at self-promoting. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Where you make your list will depend on where you are in your business. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. And even if your client needs nothing from you at least you checked in. For most people, their home is their most valuable asset, and its also their biggest liability. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. There are a lot of questions that we have the ability to address for our clients. After youve sent the initial letter, be sure to stay in touch periodically. This field is for validation purposes and should be left unchanged. Diversify Your Outlets 5. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. That way, you stay in the loop on what is happening in the local area. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. (Psst, already a Follow Up Boss user? Thats the only way you will be able to contact your SOI members 100 times a year. If you really want to make a positive impression, then you may even want to publish in these journals. Then, you may want to share information you learn in these business journals with your potential client. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. I was having trouble generating leads and converting those leads into clients. Love it Jennifer. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. This is the foundation of reviving your database and re-engaging your people. This helps you get rid of any old contact information that is either incorrect or no longer in use. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. : ). Are you sure you want to report this blog entry as spam? make an informed decision when buying or selling a house. So, youve sent out an email newsletter. I was just checking in with you to see how youre doing. It strikes up a conversation and they start chatting with you. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. For example, you may want to host a simple summertime cookout. So, Jennifer, um what's an example of doing it right? So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Sample Influence Letter. At least if you sold them a house, you will for sure have their mailing address! As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Still not sure how to write it? A Simple Definition to Get You Started. Pro Tip for Twitter: Always post local content with relevant local hashtags. Yes, these lead generation systems work! Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Or consider the methods of Baltimore-based broker and team leader Ron Howard. You can use variations of this, but the most important thing you can do is to be authentic. You may get another referral in the future, growing your sphere of influence. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. You at least need to take the time and make real estate letters personal. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. (Its just around the corner from you actually in Spring Brook Hills.). Again, theres absolutely no need to sell here. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. After all, theres only so much time in the day. They build their spheres of influence through charity and service rather than passing out business cards.. Its okay if you have gotten away from being in touch with your SOI. Be clear that you have no agenda. Beautiful. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Its a common issue, and sometimes when times are good, it doesnt feel necessary. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. I didnt know if theyd know who I was. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Remind your sellers about something you did that added a lot of value for them. Instead, you should spend your time visiting with several people in a one-on-one manner. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Good stuff, Jennifer. All you need to do is say, Hey! Either way staying top of mind with your list is important. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. If you like the SOI/geographic farm script above, youll love our other real estate email templates. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. If you use your agent website for your Listing E-Alerts, you can use. It has success written all over it. Sound good? Out of 30+ agents in my office, I was one of only 9 to receive this honor! Listen P151 Marketing Mastermind 01 - Marketing vs . It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. or other gift.. That way, they know that you appreciate the referral. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Find FL real estate agents Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. He is CEO of Agent Dominator. And conversations with the people we know can lead to all sorts of wonderful things. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. What's the reason you're reporting this blog entry? Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. And time is something busy agents are short on. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Go to your business page and click at the top where it says "Ad Center.". Pay Special Attention to Those Who Matter Most, 5. We do coach our clients on these lead generation tactics. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. That detracts value. I mailed them a postcard because I was afraid to pick up the phone and call them. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise.
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