Offers independent work under the direction of members of the department on a chosen topic. (4 Hours). Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Data Storytelling, Visualization, and Communication. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. About the Opportunity. Quantitative Analysis of Consumer Data. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Class Schedule: Monday-Friday. Examines the development, procedures, economic functions, and responsibilities of advertising. (4 Hours), COMM6631. Marketing and Society. Full-Time. 617.373.3386. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. (4 Hours). Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Customer Performance Modeling. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. This role is integral in the launch of programs for all assigned colleges. Introduces the fundamental principles of communication law and ethics. Emphasizes analysis of customer needs and company and competitor capabilities. Offers students an opportunity to develop their own media products to put their learning into real-world context. Understanding the Platform Economy. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Full-Time MBA Program Overview. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. About the Opportunity. Customer Value and the Enterprise. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Family relationships are some of the most important and influential relationships in which people are involved. | Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. COMM3750. Offers an advanced course in defining and managing an organizations product-market strategy. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. (3 Hours). Designed to prepare students to work with audio in modern media settings. (1-4 Hours), COMM4994. (4 Hours). Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Brian Manley | Assistant Director of Digital Platforms and Marketing. 617.373.8900 Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Rhetorical Approaches to Public Memory. Focuses on the marketing research process and the analysis of data using software applications. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Job Summary. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. COMM3304 and WMNS3304 are cross-listed. . Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Boston, MA. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Research may be behavioral/experimental or quantitative/analytical in nature. Nonverbal Social Interaction. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Rhetoric of Fascism. Focuses on the Internet and the World Wide Web. Emphasizes the production and successful interaction with electronic and traditional supportive media. (4 Hours). 617.373.5445 [email protected] Thomas Michael. No previous experience in data analysis or programming required. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. (4 Hours). (4 Hours). (4 Hours), COMM6501. TTY 617.373.3768 (4 Hours). e.aboelela@northeastern.edu. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Marketing Technology Management. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Will we ever stop swiping? COMM2501. Northeastern University Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. (4 Hours). Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. - Center for Design. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Rhetoric and Propaganda. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Offers elective credit for courses taken at other academic institutions. Ethical issues in persuasion are addressed throughout the course. Marketing and Communications Manager. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Principles of Organizational Communication. (4 Hours). Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. (4 Hours). Succeeding in the Platform Economy. (4 Hours). Marketing & Communications Resources. Northeastern University. | Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. COMM3445. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. COMM2131. COMM6304. Advertising and Brand Promotion. New Product Development. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Production Practicum Abroad. COMM3200. (4 Hours). Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Communication and Inclusion. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. This course incorporates materials from communication, psychology, anthropology, and sociology. Visual Communication. Ernest Rollins | Media Coordinator. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. (4 Hours). Lead Faculty. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Integrates students experiences in cooperative education with classroom concepts and theories. (4 Hours). The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Dating apps are more specific and numerous than ever. (4 Hours). The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Analyzing Conversations in Everyday Life. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. (4 Hours). Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Focuses on marketing analysis and planning. Dean's Strategy Council. (3 Hours). Communication Law. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Also studies the impact of mass communication on the outcome of elections. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. About the Opportunity. - Center for the Arts. Speak with your advisor to determine a plan that works for you. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America.
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