raising cane's marketing strategy

100 North Ste 802, Baton Rouge, Louisiana, 70802, United States. As we strive to Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! This job was posted on Wed Sep 15 2021 and expired on Sat Oct 02 2021. Raising Canes Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the companys commitment to continued growth. We have only ONE LOVE - quality chicken finger meals! Read all about our exciting new platform enhancements. ages 25 to 55. significant Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. This job is no longer accepting applications. Restaurants will always be the center of our business. We are not an agent or representative of any employer. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Raising Cane's USA, LLC operates a chain of restaurants in the United States. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, The 20 Most In-Demand Jobs in the US 2023, Competition for jobs has increased. Crew comments are not only allowed, they are encouragedto the tune of more than 90,000 in the first eight months. WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. WebAt Raising Canes Chicken Fingers, our concept is focused and unique. At Canes, Restaurant Marketing is executed through localized Caniac WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 This position will lead our growing app team and have the opportunity to learn from and work alongside our multi-functional Team. At Canes, Restaurant Marketing is executed through localized Caniac WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Raising Canes didnt want any old burger flipper to join the team. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. But its likely something the industry, As March Madness begins, restaurants make a mad dash to snag fans, Cracker Barrel intends to tout value with $5 to-go meals, McDonald's is expanding its Krispy Kreme test, KFC ditches some items to make room for others, Restaurant marketing is time-warping back to the future. The WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. You can break it down further by toggling to Segments. These costs are part of WebRestaurant chain Raising Canes Chicken Fingers is an international fast-food chain. At Raising WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Crewmember must live in, or relocate to this Market. In her new role, she will head the Raising Canes marketing team and Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 Get todays need-to-know restaurant industry intelligence. Members help make our journalism possible. Regional Marketing Director job title. The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. The Business Unit Leader will lead & direct the Business Unit Team. Our commitment & dedication to Restaurant support is a competitive advantage! Simler brings nearly ten years of advertising and marketing experience to Raising Canes. WebRaising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Founded by Todd Graves in 1996, RAISING CANES CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. The Communications Manager will utilize internal communications The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Were not directly speaking about that at all But, obviously, once we start talking about our culture and our crew members, it would eventually drive recruiting channels as well.. You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. It was really fun, said Kumaran, who appears in the ads with Raising Canes founder and co-CEO Todd Graves. The various Support Departments or Functions are led by best-in-class experts. WebRaising Canes is a brand that values high performance. Raising Canes certainly isnt the first chain to feature its employees in ads. It all started with a collegiate dream: a restaurant that only serves high-quality chicken finger meals. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Restaurants will always be the center of our business. Learn more about In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Waffle House is the latest entrant in the catalogue of ridiculous restaurant-fashion mash-ups. public relations, brand strategy and Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Earlier this year, Dominos Pizza launched a new TV ad that tries to directly recruit workers by showing how an entry-level gig there can pave the way to franchise ownership. Number 8860726. Our commitment & dedication to Restaurant support is a competitive advantage! If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. geographic- states that contain Raising Cane's restaurants. Step 2: Map Segments 30 Raising Cane's Marketing Strategy jobs. At Canes, Restaurant Marketing is executed through localized Caniac (Grass The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Our commitment & dedication to Restaurant support is a competitive advantage! Candidates must live in or relocate to market. The various Support Departments or Functions are led by best-in-class experts. WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). At Canes, Restaurant Marketing is executed through localized Caniac (Grass WebAccelerates the already fast-growing Raising Canes Brand, Founder and Mascot social channels through distinct content calendar development, timely pop culture and trending At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! We were taken aback by how quickly the platform was adopted and the joy it brought., Todd Roby, Senior Director of Communications. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. company was founded by Founder Todd Graves in Baton Rouge, Louisiana. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. Our commitment & dedication to Restaurant support is a competitive In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Restaurants will always be the center of our business. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. Q3 was a very strong quarter for the QSR. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! This job was posted on Sun Aug 21 2022 and expired on Tue Sep 06 2022. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Raising Canes Find out what skills and jobs are in high demand. Gaining productivity by innovating the digital employee experience. Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! Lensa, Inc. - Lensa is a job search engine. Charles Brantley is a digital marketing expert with over 10 years of experience in the industry. The latest from Restaurant Business, sent straight to your inbox. in the application process, EOE including Disability/Protected Veterans. SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. We have only ONE LOVE(r) - quality chicken finger meals! Ohio Metropolitan Area Leading customer engagement strategy for JP Morgan Chase Consumer Bank by creating an omnichannel Chevy Chase surprises drive-thru customers at Raising Cane's in Charleston S.C..Distance between With Raising Canes having its own Facebook page, they can Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Raising Cane's headquarters are located in 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States, Raising Cane'ss main industries are: Restaurants, Hospitality, Raising Cane's appears in search results as Raising Cane's Chicken Fingers, Raising Restaurants LLC, Raising Cane's, Raising Canes Chicken Fingers, Raising Canes, International Organization for Standardization, Web Hypertext Application Technology Working Group, Microsoft IIS Application Request Routing (ARR), Get Free Access to Raising Cane's Contacts Info. WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. At Raising Canes Chicken Fingers, our concept is focused and unique. In an exclusive interview with Mashed, Graves revealed WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Theres a bright yellow Waffle House logo on the heel. The company was founded in 1996 and is based in Baton Rouge, Louisiana. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. *Candidates must live in or relocate to market*. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. Here's a list of some of the top trending technologies and APIs used by Raising Cane's. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Communications Manager job title. WebRaising Cane's employs 8,303 employees. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier.

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raising cane's marketing strategy

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